Imade Bibowei-Osuobeni, Founder and Executive Director of Tech Herfrica, has been named among the 2025 MAIA Money Changers by the Money Awareness and Inclusion Awards (MAIAs), a global platform recognising individuals and organisations driving innovation in financial literacy, inclusion, and economic empowerment.
The MAIAs spotlight changemakers whose work is transforming how underserved communities access, understand, and benefit from financial systems. The 2025 cohort was selected from over 200 submissions across 45 countries, highlighting impactful solutions addressing financial exclusion worldwide.
Imade Bibowei-Osuobeni is recognised for her leadership in advancing digital and financial inclusion for women, girls, and youth, particularly in rural and underserved communities across Africa. Through Tech Herfrica, a non-profit organisation she founded in 2023, Imade has championed initiatives that bridge gaps in digital access, financial education, and economic opportunity.
Under her leadership, Tech Herfrica has implemented programmes that equip marginalised women with digital skills, financial literacy, and access to markets, enabling them to build sustainable livelihoods and participate confidently in the digital economy. Key initiatives such as EquipHer4Growth and HerLocalMarket support women entrepreneurs with practical tools, training, and resources to grow income-generating ventures and strengthen financial independence.
Speaking on the recognition, Imade Bibowei-Osuobeni said:
“Financial inclusion goes beyond access to services. It is about empowerment, informed choice, and opportunity. This recognition affirms the importance of ensuring that women and girls in rural communities are not left behind as the world becomes increasingly digital.”
Imade joins a distinguished international cohort of 2025 MAIA Money Changers, including:
- Chetna Gala Sinha – Founder of Mann Deshi Mahila Bank, pioneering financial inclusion for rural women in India.
- Dasha Kennedy (The Broke Black Girl) – Advocate for financial literacy and empowerment for women of colour.
- David Vélez – Founder & CEO of Nubank, expanding digital banking access and financial inclusion across Latin America.
- Martha Sazon – President & CEO of GCash, leading innovations in digital finance and financial education in the Philippines.
- Tori Dunlap (Her First $100K) – Financial feminist and influencer empowering women to take control of their finances and wealth-building journeys.
The MAIA Money Changers initiative highlights individuals whose work demonstrates tangible, positive impact on financial understanding, access, and empowerment. By showcasing these changemakers, the MAIAs inspire further innovation, collaboration, and global action in financial inclusion
Oluwatosin Olaseinde was also named among the MAIA Money Changers for her work in expanding access to financial education and investment opportunities for everyday Nigerians. Through MoneyAfrica and Ladda, she has delivered practical financial literacy content and simplified investment tools that enable thousands to take ownership of their financial journey, build savings habits, and pursue long-term financial independence.
This recognition adds to a growing list of accolades acknowledging Imade’s impact. In 2025, Tech Herfrica was also named Best Digital Inclusion Initiative – Africa at the MEA Business Awards, further affirming the organisation’s role in advancing inclusive economic development through technology.
The MAIA Money Changers list celebrates leaders whose work demonstrates innovation, measurable impact, and a deep commitment to empowering marginalised populations. Imade Bibowei-Osuobeni’s inclusion underscores her role in shaping inclusive digital and financial ecosystems that foster resilience, opportunity, and long-term social change across Nigeria and beyond.
Media Contact
Tech Herfrica
Email: info@techherfrica.org
Phone: +234 704 485 8933
Website: www.techherfrica.org
About Tech Herfrica
Tech Herfrica is a non-profit organisation dedicated to bridging the digital and financial divide for women, girls, and youth in rural Africa. Founded in 2023 by Imade Bibowei-Osuobeni, the organisation delivers digital literacy training, financial education, market access, and entrepreneurial support that enable communities to build sustainable livelihoods and participate meaningfully in the digital economy.
