Many Nigerian women are building businesses, leading teams and developing valuable products and services, but for many of them, getting noticed remains a challenge.
Moremi Elekwachi believes that visibility should not be a privilege reserved for businesses that can afford a public relations agency.
That belief is driving Queen Moremi Women Initiative, the nonprofit arm of women’s empowerment platform Queen Moremi, which is working to equip 5,000 Nigerian female SME founders and career women with practical public relations, storytelling and communications skills at no cost. The initiative has now announced its third cohort, scheduled to begin on October 15, 2026, with SARA by Wema joining as its strategic sponsor.
The programme began earlier in the year, with Queen Moremi working with organisations and communities to take PR education directly to women who may not otherwise be able to afford professional communications support. The training covers public relations, personal branding, media engagement, strategic storytelling, digital communications and the use of artificial intelligence for visibility and growth.
For Elekwachi, the idea grew from her experience working in the communications industry and interacting with female SME founders through her Lagos-based creative communications agency, Euphorique PR.
She noticed that many women running promising businesses needed PR support but could not afford the long-term retainers charged by traditional agencies. Instead of treating that as simply a commercial limitation, she began looking at how PR knowledge could be made more accessible to women entrepreneurs themselves.
That thinking eventually shaped Queen Moremi’s current focus.
The programme is designed to teach women how to communicate what they do, tell stronger stories about their businesses, engage the media, build credibility and use digital platforms more strategically.
The emphasis is particularly relevant in an increasingly crowded digital marketplace, where having a good product is often only part of the challenge. Entrepreneurs also need to be able to explain their value clearly, attract the attention of potential customers and build enough trust for people to choose their businesses.
Queen Moremi’s programme also introduces participants to artificial intelligence as a tool for content creation and customer engagement, reflecting the changing communications environment facing small businesses.
The initiative is built around the idea that visibility can create access to more than customers. Stronger communication can help women attract partnerships, funding opportunities, professional networks and other forms of support that can influence how far a business grows.
That is why Elekwachi describes visibility as a strategic business tool rather than simply a popularity exercise.
“Many talented women are building valuable businesses, developing innovative ideas and making meaningful contributions within their organisations, but their work remains largely unseen,” she said.
The partnership with SARA by Wema is expected to broaden the programme’s reach while adding financial literacy to the learning experience. Participants will receive education around financial management, savings, business banking, access to finance, wealth creation and long-term financial planning.
For SARA by Wema, the partnership fits within its broader focus on providing women with access to financial services, education, business support and opportunities for growth.
The programme will be delivered predominantly through virtual sessions, allowing women from different parts of Nigeria to participate. Participants who complete the programme will also receive supporting resources and certificates.
The initiative comes at a time when Nigerian women are playing a significant role in the country’s small-business economy, but many women-led businesses continue to operate with limited access to professional networks, capital, technology and specialised business support. Queen Moremi’s approach focuses on one of the less visible barriers: the ability to communicate value effectively.
For Elekwachi, the goal is not simply to teach women how to get media coverage.
It is to help them understand their own stories, communicate their expertise and turn visibility into something that can support business growth and career opportunities.
If the programme reaches its target of 5,000 women, it will create a sizeable community of female entrepreneurs and professionals with practical communications skills they can continue using long after the training ends.
The bigger idea behind Queen Moremi is simple: women are already building businesses and contributing to Nigeria’s economy. The next step is making sure more of them have the tools to make their work visible, credible and easier to discover.
